This six-week course will address management and communication science as it applies to leadership roles in golf and sports turf.
- The first two weeks will focus on the manager's role as communicator and the brand, or message, the manage conveys staff and stakeholders.
- The second two weeks will focus on managing the message and making sure the right information has the intended effect.
- The final two weeks will focus on using management and communication skills to achieve optimal outcomes - in other words, leadership skills.
The in-person, online discussions not only will cover the content of the course, but also will allow participants to discuss and explore management challenges specific to their roles and responsibilities in the industry.
- Teacher: Michael Morris