Manager as Influencer. Effective leadership is demonstrated in the ability to influence the culture and success of your operation. Effective leadership requires understanding how people behave and work as a group, and then moving the group toward the organization’s visionary goals. The required reading will address leadership skills that require empathy, negotiation, strategy, and decision-making. The outcome will be to produce a publishable article in a newsletter or on social media. Requires Mastering Mgmt & Communication II.